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SimplyShe was founded by Maria Peevey in 1999.[1] The company initially focused on greeting cards and apparel.[2][3][4]

Between 2006 and 2007, SimplyShe grew from $6 million in revenues to $25 million with increased orders from WalMart.[5][6]

In 2011, SimplyShe was recapitalized by Harren Equity Partners. [7]

SimplyShe CEO, Maria Peevey, was showcased in an episode of "How I made my Millions" on CNBCin 2011. [8]

In 2014, SimplyShe is a leading supplier pet fashion and function products based in San Francisco, California.[9][10][11]

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